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The COVID-19 pandemic has changed the world and its effects will last. 2021 has been a year of transition, barring any unexpected catastrophes, individuals, business and society have started to look forward to shaping their futures rather than just grinding through the present.
The return of confidence has unleash the need of survival and has set the business in order. Every enterprise had a question about the speed and extent of recovery that defined an easy answer: but, one decision was made apparent that enterprises needed digital transformation. In hindsight, it is safe to say that digital technologies has proven a strong case for themselves and as per the prevailing sentiments are set to scale on a new, high growth trajectory.
The next normal is different, the crisis has created an imperative for companies to reconfigure their operations_ and an opportunity to transform them. Holding on to clients, communicating proactively is the key like everything else in life. Last but not the least, get yourself heard and seen online at the right places. Media consumption is now sky high, and innovative ways to advertise as well as create meaningful, value added content will help a lot in the long run. Build fresh content and revise SEO strategies regularly to rank higher in search engines. Live stream you’re offering and solutions via popular social platforms, conduct webinars/ events to showcase your skillset. You can also run domain specific quiz and contests online to keep your audience engaged and ensure high brand recall.
Mr. Shailesh Rajpal is one of the best industry leaders of the modern-day business era. He is of the ideology of helping the clients and the company should always be contemporary enterprising in its productivity or innovate its way of working to increase the productivity of the same matters of interest.
Mr. Shailesh Rajpal, told, “Communication between team members is crucial for the success of a business.”
Collaboration, innovation, and productivity are all dependent on teams communicating properly. Therefore you must put in the work to make cross-team communication as easy as possible for your staff.
Plus, to enable collaboration between staff, many of whom may work remotely, your business will also need the right technology and infrastructure.
Later Mr. Rajpal says, “As a business leader, it is your job to provide the example that your staff should follow. As often as you can, use technology and systems to remain present and available to provide your team with the help they need.”
The right communication software is crucial to get your employees online and remain connected. If you have offices in multiple locations or staff members who work from home, consider investing in instant messaging and video conferencing tools that allow your team to communicate in real-time. It may help to experiment with different tools to help you find the one that works best for your employees.
Microsoft teams, Zoom, Google Workspace, are popular. Getting buy-in from staff starts with getting their feedback and recommendation on systems they like to use. It is best to avoid using too many platforms at once, as this can harm productivity. Try out different tools one at a time and ask your employees which they prefer. Your employees are the most critical asset for your business. Make communication a key element when vetting candidates and looking for talented individuals who have the skills and experience you need and the ability to articulate and present verbally and in written form.
During the interview process, ask candidates questions that allow them to show their verbal communication skills and select staff who will rise to the challenge of collaborating on projects while working remotely. Offering incentives to your employees when they display work and behaviour that you’re trying to cultivate is an excellent form of motivation. This could be something as simple as singling out staff members for praise during a team meeting. You could also consider offering a bonus structure that focuses on an employee meeting specific communication targets.
The right organizational software can help everyone stay on the same page in terms of collaboration. Having work plotted out using precise and reliable project management software can help your employees track their work and communicate effectively when needed.
Mr. Shailesh Rajpal, at his workplace ensures that his team knows what his expectations are when it comes to communication. He organizes a team meeting before he starts implementing any changes to anything that involves his team to let them know what he is planning. A ‘heads-up’ with his team can also provide an opportunity for him to express his thoughts and feelings about his intended changes.
You must have a plan in mind when making any significant changes to the structure or operation. Plan change management thoroughly before implementing changes. To avoid backlash or loss of productivity, ensure you have all the infrastructure needed to make it work the first time. Plus, conduct a final evaluation of your plan for signs of weaknesses or potential issues caused by the change. Always review your communications strategy regularly. One reason to do so is it will help you incorporate the latest changes in tech or processes, and it will help your practices stay fresh and innovative. Always reach out to your employees for their thoughts on how the business’s communication can be improved
Running a business is an act of faith, especially when you think it might be time to say goodbye to a current client you’ve outgrown.
Mr. Shailesh Rajpal said, “Successful business owners are like trapeze artists. They reach out across the void, making leaps from one place to another, with complete faith that they're going to make it to the other side.”
Here, As much as you feel beholden to your clients, Remember that you are running the show. You’re in charge of carving out creative time for your business. And you have an obligation to yourself to ensure that your business works for you. This means that it’s important to review your current client list and think about releasing the clients who aren’t serving you anymore.
How do you know when it’s time to say goodbye to a client?............whether or not it’s time to say goodbye to a client depends on whether you offer services or products. If you offer services; Writers with service-based businesses should continually upgrade the quality of the clients they serve in the early days of your business, you take whatever work you can. But as your skills and results improve, you’ll enjoy your work more if you find clients who challenge you. Plus, you can charge more for challenging work, so upgrading the quality of your clients leads to an upgrade in revenue, too. At least once a year, take a look at your client roster and watch below-
· They don’t respect your time.
· They minimize your efforts.
· Their work isn’t challenging anymore.
· They’re paying your old rate — and won’t pay more.
Any client who falls into these categories is someone you should consider replacing as you build a better money-making online offer.
If you offer product’s; Writers with product-based businesses may need to serve different audiences as their skills grow. In the early days of your business, you may have created products that solved simple challenges. But as your skills grow, your products can solve more complex challenges. The more complex and valuable your solution, the more you can charge for your product. Upgrading the quality of your clients leads to an upgrade in revenue, too. At least once a year, take a look at your client roster and watch for the red flags below-
· Your clients like your product because it’s inexpensive.
· Your clients buy your product — but they don’t use it or get results.
· Your clients ask you for discounts — even though your product is reasonably priced.
· Your clients default on the payment plans they committed to.
Any client who falls into these categories is someone you should consider replacing.
You’re worth it, so make magic
It’s not easy to think about saying goodbye to a client, especially one you’ve worked hard to acquire. But letting go makes magic happen.
Mr. Rajpal concluded, “Running a business is an act of faith — faith in yourself, your abilities, and your future. When you act as your own best advocate, releasing clients who are no longer a good fit on a regular basis, something amazing happens.”
Mr. Rajpal says, “To start any business you don’t need to have Money. It just takes marketing about the
Business, Competitors, History, Potential, Partners and Investors. And all this is freely available.”
To start any business keep your mission clear, study about your project briefly and then start discussing about it to different people, share your vision, take their ideas and validate it. Not with “customers” but with everyone and anyone. Does a 13 year old understand it and think it’s a solid idea? No? Keep talking till you get that right. Build an audience and community online, it’s free. Start some social media groups, stand up a landing page and get email subscribers.
Total spent, Zero.
Now, it is worth proceeding, it should be otherwise why
would you do anything else?? You should now have confidence and clarity that
any spend will be worthwhile as you have invested so much in it. What do you
start with? Build a website. This could be free too, but may cost a bit. A few
hundreds. But now you know that it is not going to be a waste. Use that to
prove you can grow demand and carve out a market. Also free by the way.
Finally, clear you have something??
Incorporate, which does cost something, to protect it. And start building. Now we’re spending money, but you should be certain of an ROI (return on that) because you have an audience and clarity to who customers would be (and that they’ll pay).
Most founders don’t proceed this way.
90% of startups fail.
We often tell kids honesty is the best policy. The truth of the matter is that philosophy holds true for employees too, especially when it comes to the workplace. Openness and honesty at work all stats with hiring and retaining the right people. But how can leaders ensure their hiring practices encourage honesty at work?.........for the modern enterprise, honesty is a broader concept than the simple expectation that everyone should tell the truth. Honesty is a cultural paradigm that includes trust, integrity, ethics, and so much more.
During times of uncertainty and crisis, encouraging honesty at work all starts with getting the right people in your company. How do you tell when job candidates are being honest and authentic? That’s a challenge but when you add in the complicated nature of hiring while interviewing remotely, it can seem nearly impossible.
Mr. Shailesh Rajpal said, “Honest at work is about trust, not rules, but some organizations try to grind honesty into the company culture through granular policies that dictate – in the letter-of-the-law fashion – what employees can or can’t do. Organizations must have clearly defined policies that helps set clear expectations as sometimes it can inadvertently send the wrong message every time you police your employees, you’re effectively saying to people, “we don’t trust you””.
When distrust is present, you may be encouraging employees to do only what is absolutely necessary, promoting further micromanagement that only reinforces a lack of trust and inhabits going above and beyond expectations. Plus, today’s high rate of employee turnover is also putting a significant amount of pressure on employees to restore a sense of trust that flows fairly between them and their workforce.
In order to establish honesty at work, Mr. Rajpal puts tremendous value on “acting with integrity” –one of his original core values. It might sound simple but it’s an approach that really covers the spirit of trust for each individual and throughput the workplace as a whole. That’s the key to building a system that emphasizes honesty at workplace.
Everyone wants to build up their wealth but to do so, you need more than just money. You also need financial integrity. In other words, you need to make sure your daily interactions are aligned with your financial goals. But how exactly do you live a life of financial integrity? What is financial integrity?..................While the financial integrity meaning is usually used to describe businesses, it can also be incorporated into your personal life. Financial integrity means integrating day-to-day actions that are aligned with your personal financial goals. It means taking responsibility for your finances and creating a plan to reach your goals. It’s part of living and integrity and being honest with yourself about your financial situation, habits, and values.
Why is financial integrity important?.......Mr. Rajpal on this said, “financial integrity can help you lead a more fulfilling and successful life. It allows you to prioritize your resources, so you are focusing on the things that matter most to you. It’s about managing the resources you have to reach the goals you want.”
For example, let’s say you want to pay off all your credit card debt in two years. Living with integrity would mean making sure you budget to pay off your debt. It means not reaching for your credit card when you want to buy something, but instead making a conscious decision to put aside as much as you can to pay off your debt.
Mr. Shailesh Rajpal at last gave some tips to align your life with financial integrity.
· Grow your savings every month.
· Keep a budget and review your finances regularly.
· Spend time researching investment strategies.
· Make prudent investments on a regular basis.
Living with integrity is essential to ensure your success and happiness. You don’t have to be rich to have financial integrity. At its core, financial integrity is about living a life of meaning and making sure your goals and values are aligned with your finances.
In the era where money is tight and news rooms have shrunk, why crave out rooms for experiments that may not turn into anything?...because the traditional business model is in such disarray that it makes sense to invest in ideas that could turn into something bigger. I think in many ways it’s perfectly legitimate for an organization to track innovation. “How do we translate an entrepreneurial attitude into practice?” … Here are some ideas:
· Try out new ideas within an existing framework.
Define and communicate the boundaries of the experiment ahead of time. Measure the results, assess and decide how to proceed.
· Get your content allies invested and involved.
Innovation doesn’t happen in a vacuum, you have different people to try the same new experiment in different contexts, you learn from each other’s mistakes, you develop and share best practices and you can also primarily lay the foundation of consensus that you might need should a new effort prove promising.
· Get people who aren’t your content allies invested and involved.
Learn from the experienced editors to adapt and learn their craft to new media, try framing it this way: it’s not about what they need to catch up or learn, it’s about how their experience and knowledge can inform our exploration of these emerging technologies.
· Build innovation touch points into your organizational structure.
Add a standing agenda item to staff meetings to discuss and evaluate new ideas.
· Devote 20% of your time.
Work on something that is both company related and of a personal interest. It’s easy to see the win-win here, but how can we do this? Well, maybe it’s not 20% and just 10%, or an hour or two a week. Whatever it is, it’s important to sanctify time. Set a shadow meeting on your calendar.
He (Mr. Shailesh Rajpal) says, “So as long as you are getting everything else done, you can work on a secret stuff.”
The passion of people matters in the risk-taking factor for establishing a business, as the risk comes with the money and they are directly proportional to the increase or the decrease in the revenue. If the Revenue increases, then it also increases the risk factor. If the revenue stays stable, then the risk doesn’t increases or decreases. If the revenue decreases, then the risk factor is affected negatively and is continuously decreases. The risk is something that can determine the best facility of establishing the business firms, survival of the firms, as well as the expansion is mandatory.
So, the risk-takers are known as the most successful businessman shortly. They tend to be the entity that can face the changes in the business environment that might be positive as well as negative withstanding strong. The best possible way to increase the business size of the determined business, or the operational firm is by taking the passion for risk as it will help us surely, that can be determined as the business will prosper, and if the business idea is not liked by the target audiences then the business will face the ultimate downfall 6that you can’t even imagine.
Mr. Shailesh Rajpal, Founder, and Director of Rajpal Group of Companies are one of the most propounding risk-takers in the current business scenario, as these tough times determine the worst possible structure a business can fall under under into. So, he is still an imaginative thinker, as he does not think about how to save his business in this catastrophic period, he will rather think of a new business idea, that will prosper in these tough times. That’s why he is an ideal person to9 be called someone’s business inspiration.
