Mr. Rajpal says, “To start any business you don’t need to have Money. It just takes marketing about the

Business, Competitors, History, Potential, Partners and Investors. And all this is freely available.”

To start any business keep your mission clear, study about your project briefly and then start discussing about it to different people, share your vision, take their ideas and validate it. Not with “customers” but with everyone and anyone. Does a 13 year old understand it and think it’s a solid idea? No? Keep talking till you get that right. Build an audience and community online, it’s free. Start some social media groups, stand up a landing page and get email subscribers.

Total spent, Zero.

Now, it is worth proceeding, it should be otherwise why would you do anything else?? You should now have confidence and clarity that any spend will be worthwhile as you have invested so much in it. What do you start with? Build a website. This could be free too, but may cost a bit. A few hundreds. But now you know that it is not going to be a waste. Use that to prove you can grow demand and carve out a market. Also free by the way.

Finally, clear you have something??

Incorporate, which does cost something, to protect it. And start building. Now we’re spending money, but you should be certain of an ROI (return on that) because you have an audience and clarity to who customers would be (and that they’ll pay).

Most founders don’t proceed this way.

90% of startups fail.