The COVID-19 pandemic has changed the world and its effects will last. 2021 has been a year of transition, barring any unexpected catastrophes, individuals, business and society have started to look forward to shaping their futures rather than just grinding through the present.

The return of confidence has unleash the need of survival and has set the business in order. Every enterprise had a question about the speed and extent of recovery that defined an easy answer: but, one decision was made apparent that enterprises needed digital transformation. In hindsight, it is safe to say that digital technologies has proven a strong case for themselves and as per the prevailing sentiments are set to scale on a new, high growth trajectory.

The next normal is different, the crisis has created an imperative for companies to reconfigure their operations_ and an opportunity to transform them. Holding on to clients, communicating proactively is the key like everything else in life. Last but not the least, get yourself heard and seen online at the right places. Media consumption is now sky high, and innovative ways to advertise as well as create meaningful, value added content will help a lot in the long run. Build fresh content and revise SEO strategies regularly to rank higher in search engines. Live stream you’re offering and solutions via popular social platforms, conduct webinars/ events to showcase your skillset. You can also run domain specific quiz and contests online to keep your audience engaged and ensure high brand recall.

Mr. Shailesh Rajpal is one of the best industry leaders of the modern-day business era. He is of the ideology of helping the clients and the company should always be contemporary enterprising in its productivity or innovate its way of working to increase the productivity of the same matters of interest.