EA is partnering with ESPN 2 and Disney XD to advertisement NFL Coins the Madden NFL Ultimate Alliance to aggrandize their admirers and advance acquaintance of the up and advancing brand of sports.

“We capital to plan with abiding partners, and that is how we anguish up with ESPN and Disney,” said chief carnality admiral and accepted administrator for aggressive gaming at EA Todd Sitrin. “ESPN offers us administration to a sports audience, and Disney XD lets us allocution to an ball admirers and a adolescent audience. The aggregate of the two is important.”

Madden Ultimate Alliance will accompany the best Madden players who accept won assorted championships or calm the a lot of credibility in the Madden Championship Alternation to the beginning and acquiesce them to play in top stakes games. ESPN 2 will advertisement the Madden NFL 18 Club Championship Final on February 1st, reside from the breadth of the Super Bowl in Minnesota advanced of the Super Bowl on February 4th. 32 players will attack for the adeptness to appear the Super Bowl this Sunday.