im Smale
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king Alastair Campbell and a host of sporting stars and high-profile business
people, believes a 35 minute-a-day mental masterclass - via his specially
designed golf hypnosis MP3 downloads and CDs - could spell an end to short
putting misery for millions of golfers worldwide. He has joined forces with
Chris Jenkins, a PGA Professional golfer and coach to Oliver Fisher - described
as the best young British golfer since Nick Faldo - to launch
www.golfhypnotherapy, a website dedicated to providing golf hypnosis and
instruction techniques specifically targeted at times in a round when pressure
and anxiety can wreak havoc. "Golfers face around 50 high pressure situations
during a round, particularly in competition play, and nervous tension can cause
even the best players in the world to 'choke'
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London's Trafalgar Square. "Having a short putt for par seems like an easy task
until you actually step up to the ball - then this tiddler can suddenly look
like a 10-foot monster. Nervous tension and a sudden fear of missing combine
with disastrous effects and what generally happens is that the subconscious mind
- the powerful part of the brain which enables humans to perform simple
functions 'without thinking' - is overruled. "Our aim at golfhypnotherapy is to
create golf hypnosis products that enable golfers to harness the power of their
subconscious using a mixture of clinical hypnosis and executive coaching. "This
form of mind coaching is fast and effective in making wholesale behavioural
change using safe and ethical hypnotherapeutic techniques. The objective is to
use hypnosis to access the subconscious mind to resolve issues quickly - and I
expect golfers to see improvements to their game after listing to our golf
hypnosis CDs and downloads just three times." Smale and Jenkins? first audio
mind coaching aid is 'Become A Deadly Short Putter' which features specific golf
instruction tips, drills and information used by Jenkins throughout his pro
career to help clients develop confidence and repeatable technique on the green.
It is backed up by a second product, 'Beat First Tee Nerves' designed to help
golfers make a great start to their round - and keep it going. The leading golf
instruction professional at Crowlands Heath Golf Club in Sussex,
England
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the age of 9 and developed him into the youngest-ever Walker Cup star. Said
Jenkins, 39: "There is no doubt that having a mind coach is like having an extra
club in the bag. All the top pros have mind 'gurus' but the average golfer
simply cannot afford to have that kind of resource at his disposal. "What we are
doing through golfhypnotherapy is giving casual golfers the chance to experience
all the hints, tips and mind coaching techniques used by the pros - from the
comfort of their own home. All they have to do is sit back and listen - they'll
get better at golf while they 'sleep' thanks to our golf hypnosis programme."
Before setting up Mindworks - London?s first dedicated practice specialising in
Mind Coaching - Smale had spent 20 years working in senior management roles in
some of the UK's most successful media organisations. As a result of his
fascination, study and subsequent qualifications, he established a confidential
consulting practice in the heart of London's West End which aims to enhance
personal performance, increase self esteem
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risk taking, provide focus, overcome phobias and calm anxieties. A member of the
Hypnotherapy Association, Hypnotherapy Society and Counselling and Psychotherapy
Society, he uses hypnosis to enhance performance
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from corporate business, sport and all other walks of life. Smale was mind coach
to Alastair Campbell?s London triathlon team in 2004. He added: "Hypnosis is a
naturally occurring phenomenon, a state of mind that we experience many times
every day of our lives. To understand it better we must first understand the
power of the subconscious mind. ?It is a resource we can tap into for
creativity, emotion and intuition and it is responsible for maintaining our
bodies in good health and for all the autonomic processes we take for granted,
such as breathing, blood circulation and tissue repair. "Tapping into this in a
golf context means golfers will absorb the information we provide through golf
hypnosis and use it
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good habits. "Habits such as these, and many more, are formed in the
subconscious mind and allow us to perform many tasks ?without thinking?. In
order to modify a habit or behaviour or enhance a performance it follows that we
must first access the subconscious mind and re-programme it. "We access the
subconscious mind through ?intended golf hypnosis? - a safe and enjoyable
process that can change the way we live on many exciting levels." In recent
years, using a mind coach has become all the rage in professional golf. Jamil
Qureshi, magician-turned-psychologist was recently signed by the European Tour
to work with the European Ryder Cup team and has private clients including Sim