60 http://www.teamnfl49ersstore.com/Black-23-Will-Redmond-Womens-Jersey/ ,000
Mugging $60,000 Mugging
I was referred to a prospective client
recently that had their website redesigned. They paid $60,000 for a site that
really does nothing for them. It is a simple brochure site that provides
visitors nothing and it certainly does nothing to convert traffic into sales.
Since all their budget went to design, they have no money left over to properly
market the site. Mistake ,1# don't pay $60,000 for a branding exercise.
A
corporate website is about supporting the business. The beauty of the Internet
is there is no guessing. You can measure pretty much anything. What are you
trying to accomplish? Increase traffic? Generate leads? Increase sales? If it is
yes to one of these questions, then a $60,000 investment should get you another
$600 http://www.teamnfl49ersstore.com/Black-85-Vernon-Davis-Womens-Jersey/ ,00
to your bottom-line? Can a brochure site deliver a 80-95% ROI?
Web design
is a commodity today. The cost of design should represent about 25% of your
total spend. Design costs are competitive today, so spending more than you have
to should be the last thing you do. There are excellent open source Content
Management Systems (CMS) that give you the power to manage your own content. The
cost of the software is $0 to you. We recommend using either Plone or Joomla.
Both of these platforms provide you with Web 2.0 compliant back-end at low cost
for setup and maintenance.
The value in web design is working with
companies that can properly market what you do. To properly market the site, you
should be spending 10-12x what you should spend in design. So, it is possible to
get a Web 2.0 website at an affordable cost. If you are a small company that is
spending $4,000-$8,000 on a basic website, you should plan over 12 months to
spend an additional $30,000-$80 http://www.teamnfl49ersstore.com/Black-89-Vance-Mcdonald-Womens-Jersey/ ,000
on marketing. The dollars spent on marketing brings the traffic to the site.
Simple rule, more traffic through the front door means more
business.
Unlike other advertising, you can control your spend and
measure your ROI pretty quickly. You can turn your marketing dollars on and off
depending on the performance, it is all measurable.$60,000 Mugging
I
was referred to a prospective client recently that had their website redesigned.
They paid $60,000 for a site that really does nothing for them. It is a simple
brochure site that provides visitors nothing and it certainly does nothing to
convert traffic into sales. Since all their budget went to design, they have no
money left over to properly market the site. Mistake #1, don't pay
$60 http://www.teamnfl49ersstore.com/Black-77-Trent-Brown-Womens-Jersey/ ,000
for a branding exercise.
A corporate website is about supporting the
business. The beauty of the Internet is there is no guessing. You can measure
pretty much anything. What are you trying to accomplish? Increase traffic?
Generate leads? Increase sales? If it is yes to one of these questions, then a
$60,000 investment should get you another $600,00 to your bottom-line? Can a
brochure site deliver a 80-95% ROI?
Web design is a commodity today. The
cost of design should represent about 25% of your total spend. Design costs are
competitive today, so spending more than you have to should be the last thing
you do. There are excellent open source Content Management Systems (CMS) that
give you the power to manage your own content. The cost of the software is $0 to
you. We recommend using either Plone or Joomla. Both of these platforms provide
you with Web 2.0 compliant back-end at low cost for setup and
maintenance.
The value in web design is working with companies that can
properly market what you do. To properly market the site, you should be spending
10-12x what you should spend in design. So, it is possible to get a Web 2.0
website at an affordable cost. If you are a small company that is spending
$4,000-$8 http://www.teamnfl49ersstore.com/Black-26-Tramaine-Brock-Womens-Jersey/ ,000
on a basic website, you should plan over 12 months to spend an additional
$30,000-$80,000 on marketing. The dollars spent on marketing brings the traffic
to the site. Simple rule, more traffic through the front door means more
business.
Unlike other advertising, you can control your spend and
measure your ROI pretty quickly. You can turn your marketing dollars on and off
depending on the performance, it is all measurable.
DeFabis Photography
is an example of a client that went through the redesign process. We built a
Search Engine Friendly website that allows him to manage content on the site.
Prior to working with us, his website was not listed in the top 100 on Google
for the popular keywords. Since working with us http://www.teamnfl49ersstore.com/Black-Womens-Torrey-Smith-49ers-Jersey/ ,
his visitors and page views have increased. But most important, he has doubled
his bookings from this time last year. And, he did not spend $60,000 on his web
design.
If you need help in evaluating a prospective vendor, here are
some question that may help you understand their knowledge:
1. How do
capture visitor traffic off the Internet? Can you track their movement through
my site? If so, how?
2. How do manage pay per click advertising dollars to
ensure I am maximizing my spend and not wasting money?
3. How do you measure
whether my site is friendly to my users?
4. How many page views would you
estimate my site would get to determine the right level of hosting?
5. What
things will you need to change on my website? What things can I change on my
own?
6. If I want to change the look, does it require changes to the backend
scripting on the site?
7. What will it take to add a new page to match an ad
we are running to the new site? For instance, I want to advertise a special and
build a page specific for it http://www.teamnfl49ersstore.com/Black-44-Tom-Rathman-Womens-Jersey/ ,
what will it take for us to do this?
8. What do you anticipate the average
cost per lead for the website to be?
9. Who owns the source code to the
site?
