retailpackaging's blog
Even when brands know how important their Custom Boxes are for their business and products, they still make quite some silly mistakes with the choices. The brands that make these wrong choices will only fall and fail badly.
Let’s have a look at what these could be:
Do Not Hire Just Any Company You Come Across
Brands know they need to have a company by their side for packaging purpose. They also know the marketplace is full of highly competent ones. But at the same time, there are some companies that are not perfect for the job. Mainly because they have just jumped in the packaging industry, or perhaps they lack the needed skills and experience that will set the path right. Or maybe the company brands are about to hire will not match their preferences and needs. Or maybe the company cannot offer all the needed services. Whatever the case may be, brands know that they need to be careful with this decision. But sometimes, these businesses are not mindful when they are making this important decision and they just hire the first company they come across. Without even considering any crucial factor. This way, they probably end up with the wrong company and find themselves looking for a new one right after.
Do Not Select the Wrong Material for the Product
You have a product that isn’t water resistant and needs protection from all sorts of liquids. But then you go about choosing a material for that good that cannot protect the product from water either. What do you think will happen to the product if it comes in contact with water? Even with the packaging being there, it was not able to save your product. Then what’s the point of this packaging anyway? Why did you spend a lot of money on something that was simply worthless?
Keeping this factor in mind, you should know that not every material is going to suit your product and its various needs. Which is why you should consider a number of things about your product to be packed before selecting the material for it.
Do Not Go For Any Material Other Than Green
If you have a material that is not Eco-friendly, we can’t say anything further. Buyers often get quite furious with those brands that do not use disposable, reusable or recyclable packaging material. They not only disapprove the brand but reject the items and refuse to buy them. So no matter how much intriguing and inviting your packaging is, your buyers will not be appealed to buy the product based on this one mistake that you made. That is why you need to be careful with the selection of material being in the green family.
Do Not Go For Less Durable or Strong Packaging Choices
Often brands want their packaging to be lightweight. Though it’s a good idea, but usually when they are trying to do that, they end up choosing the wrong material for the purpose. In some way, the material IS lightweight. But at the same time, the material is not able to offer the right amount of safety and protection to the goods. With that, the products end up being damaged or crooked. And no one really wishes to buy those. They products are sent back to its maker or end up in the dumps. Whatever happens though, it’s the brand at loss.
Do Not Overdo the Packaging Design
The packaging has to be simple. But do not make it dull. The Printed Diecut Boxes packaging has to be appealing and alluring. But do not make it overly fancy. Because either ways, your packaging will fail you. Buyers do not need something that will either make them sleepy and yawn or give them a headache. This has everything to do with the design. And brands mainly do not get that they need to keep their packaging design within the lines of elegance, simplicity, and class. Crossing these will go badly against them.
Do Not Put Too Much Content On The Packaging
Buyers have only a few seconds in which they decide which packaging they like the best. That is why usually we emphasize on the design being the best thing they’ve ever seem. So that they decide in a jiffy. Same way, buyers do not have all the time in the world to read long paragraphs about your product and how it can help them. But often brands are not careful with this element and they put in so much content on the boxes that buyers simply run away from these products fearing where will they get the time to read all this.
Do Not Misguide Or Mislead The Buyers
When you have something written on the packaging that is not right about the product or the brand itself, then you are misleading your customers. At the same time, when there is something not true about the product – you claiming your product is natural which it is not – then you are trying to misguide the consumers into purchasing your item. In both cases, you are being dishonest with the customers and they will seriously not like it when they find out what you have been doing.
Considering this particular factor, it would be best to be truly honest about everything from your brand to your products. Do not make wrong claims. Buyers are never pleased with such an attitude. In fact, this is going to make the customers think you just care about the sales and not their concerns. Customers want to connect them with a business that cares about their needs and preferences. You, trying to mislead them, are showing you don’t. You should be more than careful with this factor and be accurate and precise about your information on your Folding Boxes.
