Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it.

Many elements of SEO, however, can be done by virtually anyone. You don’t need a background in technical computer networking or development. Basic SEO is easy to learn and only takes a few hours of learning. When your company is young and you’re new to SEO, it is best to only focus on implementing a few, simple, fundamental SEO elements and tactics.

There are many technical elements to it, too (we’ll get to those in a moment), and many small businesses are worried that agencies will try to overwhelm them with a ton of industry specific terms and strange claims.

Don’t let that worry you, though. Just explain your concerns and ask plenty of questions, and a good agency will walk you through every part of the strategy.