Social media is online digital- mediated technology that facilitates the generation or sharing/ exchange of information, ideas, profession interests, and any other types of expression through digital networks and virtual communities. Social media networking sites have grown in popularity among users as it gives a platform for them to get in touch with each other and express their opinions or ideas. It allows users to get updated on the lives of their friends, colleagues, or anyone they come across through these social media platforms such as blogs, vlogs, microblogging platforms and the like. With the increase in social media usage, there are many ways in which you can benefit from these websites and get any work done online.

For business ventures, social mediaoffer a platform for businesses to reach out to their target audience. Social discussion networks allow you to connect with others on a similar professional, educational, social, technological, and geographic level. You can use these discussion networks to promote your products or services, interact with prospects, exchange information, and share tips and tricks. There are many people who use these discussion networks to exchange information about their hobbies and interests. You can also get an insight from the experiences of other people if you enroll to participate in online forums or discussion boards.

Engaging your target audience is another advantage of social media platform. You can create profiles and connect with other users by writing on blogs, answering questions, and sharing ideas on various subjects. You can also participate in discussions and forums. Social discussion networks also provide you the opportunity to connect with other users. You can have conversations with different users who share the same interests as you do.

Businesses can engage their target audience better by using social media platforms such as facebook, twitter. One can have an open discussion with different people of the same gender, age, education, location, and religion. This helps you connect with people who are your ideal customers. If your target audience uses social platforms regularly, you can easily reach out to them, as more than a billion monthly active users make the most use of these platforms to access information and communicate with others.

Many websites offer discussion networks that allow users to invite questions and answers from other people. You can use social media platform to build strong relationships with your customers. You can do this by inviting them to be part of your "q" group. The "q" group is a closed group where people use quora to share their knowledge and get answer from other members. Through your "q" group, people can share their knowledge, answer questions, solve problems, etc., and you can easily get feedback from them.

Businesses can also take advantage of social media platforms for promoting their businesses. You can create an account with all the social networking sites and promote your products and services. It will be very easy for your customers to locate you and if they find it hard to locate your website, they can search in different search engines using your profile description. This gives them an opportunity to go through your entire website. You will have an excellent opportunity to showcase your business.

The most important advantage of using social media platforms for your business is that you can connect with a large customer base. You can reach out to people from various countries and backgrounds. In addition, you can use videos, images, news, and blogging in order to interact with your customers. These interactive features will provide an excellent opportunity to convert your leads into sales. Social networks offer a great opportunity to drive traffic to your website. There are many search engine optimization tools that can help you gain traffic, increase your ranking, improve your website traffic, etc.

Another advantage of using social networking platforms for business purpose is that there are many people who are always on the lookout for fresh content. Social discussion networks offer an excellent platform for sharing ideas and information. There are many people who are keen to post their comments or ask questions on any particular topic. When people have a good interaction with each other, it leads to the development of a healthy community. This helps in increasing the trust among the users and building healthy relationship among your potential customers. So, if you are planning to launch a new product or service, you should definitely consider creating a blog and sharing it on various social platforms.